A practical legal perspective on the business behind the content.
Rebecca Rechtszaid brings an entertainment and digital media lawyer’s perspective to conversations about creator businesses, brand deals, content ownership, and AI. Available for speaking engagements, podcast interviews, and press commentary.
Selected media appearances
Selected Interviews, Speaking & Commentary
Soundstripe Sessions · Podcast interview
Creators Are Media Companies Now
Listen to the Interview →
Royall.ai · Speaking
Who Owns You? AI and Likeness
Watch the Talk →
Creator Generation · Podcast interview
Who Actually Owns Your Content? (Feat. Creator Lawyer)
Listen to the Episode →More Press & Appearances
- View →
Influencer Contracts Creators Beware: The ‘In Perpetuity’ Scam
9 to 5 Mom With A Pod · Podcast
- View →
The Honey Scandal Is a Wake-Up Call for the Creator Industry's Affiliate Partnerships
Digiday · Press
- View →
With a Ban on the Horizon, TikTok Creators Are Changing Their Approach to Brand Partnership Contracts
Digiday · Press
Signature Topics
Available for speaking engagements, podcast interviews, and press commentary on:
Creators as CEOs of IP Companies
How creators can move from thinking like talent to building durable companies around content, audience, brand, and intellectual property.
Brand Deal Traps That Actually Matter
Usage rights, exclusivity, paid media, cancellation, AI rights, deliverables, and the contract terms that can change the economics of a creator campaign.
Protect the Deal Without Killing the Deal
How creators, managers, brands, and lawyers can negotiate commercially without turning every issue into a fight.
Content and Music Licensing for Digital Businesses
What brands, apps, platforms, agencies, and production companies need to understand before using third-party music, video, creator content, or UGC.
AI and Creator Rights
Digital replicas, voice cloning, AI training rights, synthetic media, and the contract issues creators and companies should be addressing now.
Managers, Lawyers, and the Creator’s Team
Where the roles overlap, where they do not, and why sophisticated creator businesses need clear lines between commercial representation and legal advice.
Short Bio
Rebecca Rechtszaid is the founder of Rechtszaid Law, a California law firm serving creators and digital media businesses. A Harvard Law graduate and former Big Law and in-house entertainment attorney, she advises on brand deals, content and IP licensing, trademarks, management agreements, and the legal infrastructure behind creator-led businesses.
Longer Bio
Rebecca Rechtszaid is the founder of Rechtszaid Law, where she advises creators and digital media businesses on deals, licensing, intellectual property, and business strategy.
Her practice is built around a simple idea: creators are not just talent. They are increasingly CEOs of IP companies, and their legal strategy should reflect the business behind the content.
Rebecca is a Harvard Law graduate and California-licensed attorney with seven years of experience across entertainment and digital media. Her background includes working at a Big Law firm, in-house counsel at the Azoff Company and Meta, and serving as outside General Counsel to creator economy companies and content creators.
She speaks and writes about creator brand deals, content licensing, creator businesses, trademarks, AI rights, and the legal issues shaping modern media.
Speaking and Press/Media Inquiries
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For Speaking or Press/Media Inquiries
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