Media & Speaking
Media & Speaking
Rebecca Rechtszaid is a business and intellectual property lawyer for creators and digital media. She speaks and provides legal commentary on the contracts, rights, and business issues shaping the creator economy and modern media.
Signature Topics
Creators as CEOs of IP Companies
How creators can move from thinking like talent to building durable companies around content, audience, brand, and intellectual property.
Brand Deal Traps That Actually Matter
Usage rights, exclusivity, paid media, cancellation, AI rights, deliverables, and the contract terms that can change the economics of a creator campaign.
Protect the Deal Without Killing the Deal
How creators, managers, brands, and lawyers can negotiate commercially without turning every issue into a fight.
Content and Music Licensing for Digital Businesses
What brands, apps, platforms, agencies, and production companies need to understand before using third-party music, video, creator content, or UGC.
AI and Creator Rights
Digital replicas, voice cloning, AI training rights, synthetic media, and the contract issues creators and companies should be addressing now.
Managers, Lawyers, and the Creator’s Team
Where the roles overlap, where they do not, and why sophisticated creator businesses need clear lines between commercial representation and legal advice.
Short Bio
Rebecca Rechtszaid is the founder of Rechtszaid Law, a California law firm serving creators and digital media businesses. A Harvard Law graduate and former Big Law and in-house entertainment attorney, she advises on brand deals, content and IP licensing, trademarks, management agreements, and the legal infrastructure behind creator-led businesses.
Longer Bio
Rebecca Rechtszaid is the founder of Rechtszaid Law, where she advises creators and digital media businesses on deals, licensing, intellectual property, and business strategy.
Her practice is built around a simple idea: creators are not just talent. They are increasingly CEOs of IP companies, and their legal strategy should reflect the business behind the content.
Rebecca is a Harvard Law graduate and California-licensed attorney with seven years of experience across Big Law, entertainment, music licensing, in-house legal, and the creator economy. Her background includes serving as General Counsel to Ghost Agency, an early TikTok Shop Partner agency.
She speaks and writes about creator brand deals, content licensing, creator businesses, trademarks, AI rights, and the legal issues shaping modern media.