A lawyer who understands the business behind the deal.

Creators used to be treated like talent.

That model no longer makes sense.

Today's creator might run a production company, negotiate advertising campaigns, license intellectual property, launch products, sell a course, operate a paid community, hire a team, and build an entire business around an audience.

In other words, creators are becoming CEOs of IP companies.

But the legal infrastructure around them has not always kept up.

Some creators wait until something goes wrong before calling a lawyer. Others rely on managers or agencies to handle agreements they are not trained to analyze. And sometimes lawyers themselves make the problem worse by treating every negotiation like a battle instead of understanding what the client is actually trying to accomplish.

I built Rechtszaid Law around a different model.

After seven years working across Big Law, entertainment, music licensing, in-house legal, and the creator economy, I saw how sophisticated companies use lawyers as part of the business rather than only when something breaks.

Rechtszaid Law brings that approach to creators and digital-first companies.

That means knowing when to push and when to let something go.

It means protecting the rights that may matter three years from now without killing the opportunity that matters today.

It means understanding how one agreement affects the management team, collaborators, content library, brand, products, and future deals around it.

And it means explaining the answer clearly enough that the client can actually use it.

The goal is not to "win" every redline, if you even call that winning.

The goal is to help clients make smart deals, protect what they are building, and create businesses that last.

The Experience Behind the Advice

Before founding Rechtszaid Law, I worked across several sides of the entertainment and digital media ecosystem.

I began my legal career in Big Law, working in an environment where clients expected sophisticated analysis, precision, and business judgment.

I later worked in-house in entertainment and music, where legal advice had to function in the real world. The question was not simply, "What does the contract say?" It was also, "What does the business need to happen next?"

My work in the creator economy brought those lessons directly into a newer kind of media business. I have advised on creator programs and served as General Counsel to Ghost Agency, an early TikTok Shop Partner agency.

Across those roles, one thing remained consistent: the best legal advice understands both the document and the business around it.

That is the standard I bring to Rechtszaid Law.

What Clients Can Expect